ABOUT THE BOOK

Calculating, realistic, intelligent, and instructive, Modern Machiavelli is an avant-garde manual that describes specific tactics to manage conflict, influence   others and understand the overt and covert dynamics of interpersonal power.  In realistic detail, it explains how to obtain the advantage in a variety of   circumstances without sacrificing one’s personal integrity. Each chapter   includes numerous examples about how to implement the 13 Laws in real life situations. It challenges false but commonly held beliefs about reciprocity that   undermine personal relationships and career success. Merit alone is insufficient: real success requires effective interpersonal strategy and the use of specific methods to confidently engage competitive or antagonistic individuals.

PRE-ORDER THE BOOK AT THESE LOCATIONS…

(Available September 29, 2017)

AMAZON.COM

https://www.amazon.com/Modern-Machiavelli-Power-Persuasion-Integrity/dp/1785356119

BARNES & NOBLE

https://www.barnesandnoble.com/w/modern-machiavelli-troy-bruner/1125511709?ean=9781785356117&st=PLA&sid=BNB_DRS_Core+Shopping+Books_00000000&2sid=Google_&sourceId=PLGoP78860

(Also available at POWELLS.COM, TARGET.COM, WAL-MART.COM and many other retailers)

THE 13 LAWS

LAW 1: EXPECT OTHERS TO ACT FROM SELF-INTEREST
LAW 2: YOU CANNOT WIN OVER THE UNWINNABLE
LAW 3: ACTIONS ARE MUCH MORE COMPELLING THAN LOGIC
LAW 4: ENDURE A MINOR WRONG IF IT ALLOWS A MUCH GREATER GOOD
LAW 5: THE MAJORITY ARE IMPRESSED WITH THE SUPERFICIAL
LAW 6: BOLDNESS AND AUDACITY PRODUCE SUCCESS
LAW 7: CONFLICT IS INEVITABLE AND SELECTIVELY ADVANTAGEOUS
LAW 8: WHAT IS GIVEN AWAY FREELY IS SELDOM VALUED
LAW 9: TREAT OTHERS ACCORDING TO THE ROLE THEY PLAY
LAW 10: NEVER TAKE ON ANOTHER PERSON’S BURDEN AS IF IT WAS YOUR OWN
LAW 11: THE MAJORITY PREFER FANTASY OVER HARSH REALITIES
LAW 12: BE CONSPICUOUS OR RISK GETTING OVERLOOKED
LAW 13: GOOD INTENTIONS DO NOT EXCUSE BAD BEHAVIOR